I've read a lot about how businesses must embrace the channels of social media. But I've also witnessed firsthand the criticism of how social media does not grow a business. I really had to think about this...and it hit me.
Social media can increase sales, but sometimes it does it in a round-about way.
Meryl Streep said it well in the movie, "The Devil Wears Prada," where she repudiates Anne Hathaway's snubbing of what seems to be insignificant decisions in fashion.
What may look like a "pile of stuff" to a novice (or a business owner) may really be a necessary tool into sending your business/products/services skyrocketing out of the red and into the black.
Here are some brands that are trending on the growing social media giant, Pinterest.
Nutella, RumChata, Hershey's, NYX Cosmetics and Sephora, just to name a few.
These brands, like RumChata (a rum-based cream liqueur) are now the fundamental ingredient for making "RumChata Cupcakes," which has been re-pinned over 500 times
(at last count.) Did RumChata ever think about the cupcake business? I doubt it.
In this day of recycling and repurposing, women, who make up 80% of the Pinterest market, are now scouring for the above-mentioned ingredients/products or even discarded items (old Mason jars, shipping pallets, etc.) in hopes of creating the next best ____ (fill in the blank.)
So even if businesses are not seeing direct sales increases right now, give it time, and don't discredit social media. Because let's face it, it is everywhere and its influence, although seemingly insignificant at this point, might just be your next secret weapon in growing your profit margin.
Enjoy those cupcakes, people.